Consumers love the smell of fresh bread.
Vary what can be seen in your display window. Ensure that attractive breads and stylish, seasonal decorations are visible from the street.
Periodic sales activities in your bakery will encourage consumers to purchase more, or try out different products.
Loyalty cards will increase customer visits and help you to increase your sales. For example, Buy 6, get 1 FREE.
Set up an attractive consumption area in the shop, where people can sit to enjoy a treat (croissant, sandwich, baguette) and a drink.
Organise workshops or open days in your bakery e.g. “from wheat to flour, from flour to bread”.
Carry out consumer research with two trays of bite-size alternatives. While people queue, invite them to taste and vote on which they prefer.
Too much water in your dough will increase blistering on baguettes. Make sure you adapt your hydration compared to a straight dough process.
When you remove soft buns from the oven, bang the tray so that the air can escape.
Try developing bite-size and mini versions of products. They can help you to reach a wider target (adults and kids).