Irresistible aromas

Consumers love the smell of fresh bread.

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Rotate your displays

Vary what can be seen in your display window. Ensure that attractive breads and stylish, seasonal decorations are visible from the street.

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Don’t forget sales

Periodic sales activities in your bakery will encourage consumers to purchase more, or try out different products.

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Reward loyalty

Loyalty cards will increase customer visits and help you to increase your sales. For example, Buy 6, get 1 FREE.

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A moment to relax

Set up an attractive consumption area in the shop, where people can sit to enjoy a treat (croissant, sandwich, baguette) and a drink.

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Share your knowledge

Organise workshops or open days in your bakery e.g. “from wheat to flour, from flour to bread”.

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Research your queue!

Carry out consumer research with two trays of bite-size alternatives. While people queue, invite them to taste and vote on which they prefer.

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How to avoid blisters in the overnight process?

Too much water in your dough will increase blistering on baguettes. Make sure you adapt your hydration compared to a straight dough process.

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How to avoid wrinkling on soft items?

When you remove soft buns from the oven, bang the tray so that the air can escape.

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Less is more

Try developing bite-size and mini versions of products. They can help you to reach a wider target (adults and kids).

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